How Do You Create a Custom Pin for a Fundraiser? (Step-by-Step Guide) | Bella Forge
Why Pins Work So Well for Fundraisers
Custom enamel pins are one of the most effective and often overlooked tools for fundraising. They’re affordable to make, easy to distribute, and highly collectible. Whether you’re raising money for a school, nonprofit, animal shelter, team, or personal cause, pins can:
- Tell your story
- Spark conversations
- Raise awareness
- Bring in real donations
And because people enjoy wearing and displaying pins, they keep working long after the event is over.
Real-World Fundraising Uses
Bella Forge has helped groups design pins for causes such as walks, awareness campaigns, school trips, pet rescues, relief efforts, and community projects. From modest campaigns to six-figure drives, pins have proven they work.
Step-by-Step: How to Create a Fundraising Pin
1. Start With Your Cause
Your cause shapes the design. Think about the message you want to share, symbols people connect with, and the emotions you want the pin to inspire. Even a simple phrase like “Stronger Together” can connect with supporters.
2. Choose a Simple but Meaningful Design
You don’t need to be a designer Bella Forge can work from a sketch or idea. Keep these tips in mind:
- Keep text short (2 to 4 words)
- Use bold shapes and outlines
- Limit colors to 2 to 6
- Consider universal symbols like hearts, hands, ribbons, or animals
We’ll provide a free digital proof and adjust it with you until it’s right.
3. Select the Right Pin Style
| Pin Type | Best For |
|---|---|
| Soft Enamel | Affordable, bold colors, textured surface |
| Hard Enamel | Smooth, polished, slightly more upscale |
| UV Printed | Complex images, gradients, or photos |
| Die Struck | Classy, all-metal look — great for memorials |
Most fundraisers choose soft enamel for its price and strong color impact.
Can I Take My Enamel Pins on an Airplane?
4. Decide How You’ll Distribute
Pins are flexible and can be:
- Sold online through your store or social channels
- Offered in exchange for donations at events
- Included in thank you gift bags
- Bundled with other items like shirts or stickers
- Given as rewards for donors or volunteers
Price them between $5 and $15 depending on design and audience.
5. Choose Quantity and Set Your Goal
| Quantity | Cost per Pin (est.) | Sell Price | Profit Potential |
|---|---|---|---|
| 100 | $2.75 | $10 | $725 |
| 250 | $2.25 | $10 | $1,937 |
| 500 | $1.80 | $10 | $4,100 |
Larger orders lower the cost per pin, increasing profit potential.
6. Add Packaging or Messaging
Custom backer cards can make each pin feel official while also telling your story. Add your logo, a thank you note, or a QR code that links to more information about the cause.
Tips for a Successful Pin Fundraiser
- Use a catchy slogan, such as “Hope in Action”
- Keep designs clean and simple
- Take good photos to promote online
- Create urgency with limited editions or timelines
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